Ricardo Lalama, DC LLC | Dr. Ricardo Lalama, DC 22 Clinton Street, Newark, NJ 07102 (551) 465-7658 · info@drlalama.com

Effective date: 09/09/2026

This Privacy Policy explains how Ricardo Lalama, DC LLC (“Dr. Ricardo Lalama, DC” “we,” “us,” or “our”) collects, uses, and protects your personal information when you visit drricardolalama.com, fill out a form, contact our office, or agree to receive text messages or emails from us.

If you are a patient, the health information in your medical record is also protected under federal law (HIPAA). How we use and protect that information is explained in our Notice of Privacy Practices.

Information We Collect

We collect information you give us directly, such as:

  • Your name, phone number (including mobile number), and email address
  • Information you enter in a contact form, appointment request, or intake form
  • Details you share about the reason for your visit

We also collect basic information automatically when you visit our website, such as your browser type, pages visited, and general location. This is collected through cookies and similar tools (see “Cookies and Website Analytics” below).

How We Use Your Information

We use your information to:

  • Respond to your questions and requests
  • Schedule, confirm, and remind you about appointments
  • Follow up on your care, billing, or case-related questions
  • Send you emails or text messages you have agreed to receive
  • Improve our website and services
  • Meet our legal and professional obligations

Text Messaging (SMS) Privacy

Ricardo Lalama, DC LLC (“Dr. Ricardo Lalama, DC” “we,” “us”) may collect your mobile phone number when you fill out a form on our website, book an appointment, or give it to our office in person or by phone, and you agree to receive text messages from us.

We use your mobile number and text messaging consent only to send the messages you agreed to receive. These may include appointment reminders and confirmations, follow-up and care updates, billing and case-related questions, and, if you separately opted in, offers and updates about our services.

We will never use text messages to promote affiliate products or products sold by other companies.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services (e.g., customer service) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use service providers (such as our text messaging platform) only to deliver messages on our behalf. They are not permitted to use your information for any other purpose.

You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at (551) 465-7658 or info@drlalama.com. Message frequency varies. Message and data rates may apply. See our Terms of Service for full text messaging terms.

Please do not send detailed medical information by text. Any health information we receive as a healthcare provider is also protected under our HIPAA Notice of Privacy Practices.

Email Communications

If you contact us or become a patient, we may email you about your inquiry, your appointments, or information about our office. Every marketing email includes an unsubscribe link at the bottom, and we honor unsubscribe requests promptly. Our emails will not use false or misleading subject lines and will include our office address.

How We Protect and Disclose Your Information

We do not sell or rent your personal information.

We only disclose your information:

  • To service providers who help us run our office and website (such as our scheduling, texting, email, and website hosting tools), and only so they can perform those services for us
  • When required by law, such as to respond to a court order or subpoena
  • To protect the safety of our patients, staff, or the public

Health information in your medical record is handled only as described in our Notice of Privacy Practices.

Cookies and Website Analytics

Our website uses cookies, which are small files stored by your browser, to remember your preferences and understand how visitors use our site. We use [Google Analytics, Meta Pixel, GoHighLevel tracking] to see which pages are visited so we can improve the site.

Some pages on our site include affiliate links to products sold by other companies. If you click one, the seller or its affiliate network may place a cookie so we can earn a commission if you buy. We do not give your name, phone number, email, or other personal information to these sellers. Anything you buy from them is covered by the seller’s own privacy policy.

You can set your browser to warn you before a cookie is saved, or to block cookies. Some parts of the site may not work properly if you do.

Data Security

Our website uses SSL encryption to protect information sent through our forms. We take reasonable steps to protect your information, but no website or electronic system can be guaranteed 100% secure.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 online. Care for minors is arranged by a parent or guardian.

Our website may link to other sites, such as professional associations. Those sites have their own privacy policies, and we are not responsible for their content or practices.

Your Choices

  • Text messages: Reply STOP to any text to opt out.
  • Emails: Click “unsubscribe” at the bottom of any email.
  • Updating your information: Call us at (551) 465-7658 or email info@drlalama.com.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.

Contact Us

If you have questions about this Privacy Policy, contact us:

Ricardo Lalama, DC LLC | Dr. Ricardo Lalama, DC 22 Clinton Street, Newark, NJ 07102 Phone: (551) 465-7658 Email: info@drlalama.com Website: https://drricardolalama.com